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$52 Million Marketing campaign to Push COVID Vaccinations


Feb. 25, 2021 — The Advert Council and COVID Collaborative launched a marketing campaign on Thursday to encourage People to get a COVID-19 vaccine when one is obtainable for them, marking one of many largest public schooling efforts within the U.S.

Greater than 300 main manufacturers, media firms, community-based teams, religion leaders and medical specialists are championing the marketing campaign. Adobe, Disney, Fb, Google, LinkedIn, Snapchat, Spotify, Twitter, Verizon, and YouTube have put their help behind it, in addition to the NAACP, NBCUniversal, Telemundo, UnidosUS, ViacomCBS, and the Black Info Community.

The marketing campaign emphasizes the message “It’s Up To You” to get vaccinated. Created in partnership with the CDC, the platforms at GetVaccineAnswers.org (and DeTiDepende.org in Spanish) present the most recent details about COVID-19 vaccines and reply frequent questions that folks could have. Content material is obtainable in seven languages: English, Spanish, Simplified Chinese language, Korean, Russian, Haitian Creole, and Vietnamese.

“We’re listening to America’s prime questions, understanding their issues, and dealing to teach and empower individuals throughout the nation — significantly communities of colour who’ve been disproportionately impacted by the pandemic — to allow them to make an knowledgeable selection about vaccination for themselves and for his or her households,” Lisa Sherman, president and CEO of the Advert Council, stated in an announcement.

The Advert Council has launched a collection of nationwide coronavirus public service bulletins through the previous yr, together with the Masks Up America marketing campaign, and messages about social distancing and combating loneliness through the pandemic.

The marketing campaign, which is funded by $52 million in personal donations, is aimed toward constructing vaccine confidence and clearing up questions on how protected COVID-19 vaccines are and the way nicely they work. About 71% of People say they’re keen to get a vaccine, in accordance to a Gallup ballot performed on the finish of January, together with 9% who stated they already obtained no less than one dose of a vaccine.

On the similar time, about 40% of People nonetheless haven’t made a agency choice about vaccination, in accordance with an Advert Council/Ipsos Public Affairs ballot performed this month. The ballot additionally confirmed that solely 40% of individuals in Black and Hispanic communities stated they’ve sufficient data to decide about getting a vaccine, as in contrast with 60% of the general inhabitants. As well as, about 75% of people who find themselves hesitant about getting a vaccine stated they need extra data to handle their questions, even when they’re not but eligible to obtain a vaccine.



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