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Does It Exist? — Smashing Journal

About The Writer

Maggie Mackenzie is an Australian author and editor, at the moment working as a Copywriter for White Peak Digital, an internet design firm primarily based in Australia. She has …
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This text investigates the intricate dynamics related to the connection between creativity and know-how and discussing whether or not or not creativity nonetheless exists. We’ll discover what creativity appears like and who (or what) is it now coming from. In the end, if creativity is really being impacted by know-how, is there a technique to discover the stability between the human and the digital?

Know-how has accomplished our world wonders: from developments in drugs, journey, communication, and to not point out our personal day-to-day lives. There’s little question that it has “reworked human expertise” by impacting the way in which our society features, in addition to how we work together with each other and ourselves. However is that this really an excellent factor?

By fully embracing know-how as part of our on a regular basis lives, are we inadvertently impacting our means to create and be inventive — with out the assistance of a display? Whereas some argue that because the world continues to advance, so do our inventive pursuits. With a lot being changed and repurposed by know-how, it nonetheless appears acceptable to query: how precisely is know-how impacting creativity?

Defining Creativity

Earlier than we go deeper into discussing the connection between know-how and creativity, it’s essential to outline phrases. Alexander Rauser, CEO of Prototype, a digital technique company, outlined that creativity “come[s] from observing the world, deciphering it and bringing us new ideas and concepts,” whereas know-how has change into a brand new lens by which “to see the world otherwise [and] entry data…”. Creativity helps us to discover new paths, think about new prospects, and pursue new careers. With out creativity, I’d not be a author, and designers would in all probability not exist. Films, TV exhibits, music; every thing we love and revel in, would have little engagement. The world would in all probability be fairly uninteresting and boring.

Once we actually check out what we encompass ourselves with, I feel we’d be hard-pressed to search out one thing that doesn’t have a inventive component to it. I suppose, it’s inside this stress, the place the problem begins to set in. Given the ambiguous nature of creativity, a blanket assertion of ‘creativity not exists’ is a really laborious name to make. Creativity is not only one factor, however as an alternative, is many.

As such, once we talk about the existence of creativity in a world immersed in know-how, it’s extremely essential to outline what facets of creativity are being impacted and why. Are we discussing childhood creativity? Innovation creativity? Internet design creativity? Every has its personal set of parameters, influences, and problems in the case of know-how.

A research for the Worldwide Discussion board of Instructional Know-how & Society argued that with the intention to perceive creativity as a fancy phenomenon, we have to:

“…abandon the view of creativity, during which the individual is on the heart of every thing, for a mannequin during which the individual is a part of a system of mutual influences and data.”

Worldwide Discussion board of Instructional Know-how & Society

It’s nearly as if we have to change the query of whether or not or not creativity nonetheless exists, to “the place does it exist, and who or what is it now coming from?”

Can Creativity And Know-how Work Collectively?

The straightforward reply to that is sure. Creativity and know-how do work collectively and will not be mutually unique. As a substitute of suppressing creativity, know-how has the flexibility to boost particular areas of the inventive course of, by presenting a brand new platform for creativity to exist on (and are available from). By the development of know-how, concepts (which can have as soon as existed inside our minds) can now be let out and are available to life within the bodily world. We now have the required instruments for better prospects and extra modern options.

Know-how has impressed new careers, in addition to creations. In the previous few a long time, the quantity of latest industries which have blossomed to life is unimaginable. By taking a more in-depth have a look at internet design, it’s apparent that as know-how rose, a brand new breed of designers emerged from the darkish — planning to take over the Web and assist it thrive.

Light bulb and brain shaking hands
Human and digital creativity working collectively. (Picture supply: Shutterstock) (Giant preview)

Espen Brunborg, Head of Design at Primate, puzzled in an article for Smashing Journal, if the Web is, the truth is, killing internet design creativity, as there is a component of inventive disruption occurring because of the comfort of automated grids and patterns. And whereas this undoubtedly has benefit, there’s no denying how far internet design has progressed and reworked due to know-how. In such a brief period of time, internet design has transversed from the first web site in 1991 to the emergence of the time period ‘Consumer Expertise’ in 1995, to the creation of Google in 1998, to Youtube in 2005, and now the rebellion in social media giants like Instagram.

These days, web sites are greater than only a web page of data; they’ve change into an expertise. A personality by which to grasp a enterprise and its values. As designers started experimenting extra with animations, colours, parallax layouts, content material creation, and even e-commerce options, comparable to one-click checkouts and paycheck scanners, this solely enhanced the expertise for customers, inviting a speedy development in web site visitors. Cindy Moore, Director of Growth for MTS, wrote that “designing web sites requires the flexibility to brainstorm creatively, work with colour concept, and attraction to customers primarily based on their desires, wants, and private choice”.

Developments in know-how have, arguably, compelled designers to change into extra inventive as they’ve needed to adapt to the rising local weather of non-public gadgets. Over 50.44% of internet web page views are accounted for by cellular gadgets, which implies designers have to guarantee that web sites are person pleasant throughout a variety of platforms. Methods comparable to responsive internet design have been thus created. It launched new thought patterns and concepts on how one can make web sites extra participating for customers, by highlighting the significance of fluid grids and versatile photographs.

Designer’s workplace desk
Design growth (Picture supply: Shutterstock) (Giant preview)

A analysis paper written by Nathalie Bonnardel, a researcher on the College of Marseille, and Franck Zenasni, a professor on the College of Paris, investigating the influence of know-how on inventive design, argued that “new applied sciences and, particularly, new CAD programs could assist designers to simply categorical their creativity in addition to to evaluate their concepts or options.”

How Has Know-how Impacted Enterprise Creativity?

It’s simple to see, then, how the enterprise world has benefited from the creativity and know-how dynamic. Companies now have the chance to advertise themselves extra creatively over a myriad of platforms and mediums, whether or not that’s by web sites, movie ads, social media or radio, whereas addressing a wider vary of audiences. This has in the end contributed enormously to the fixed publicity to on-line content material, serving to companies to maintain up-to-date with their competitors, analysis the wants of customers, and re-imagine content material to go well with their wants.

Amongst all of this, probably the most attention-grabbing phenomenon that stands out to me is how it may be flipped the opposite approach. As a result of this all sounds wonderful, proper? How, then, might know-how negatively influence the way in which we create, when it affords all these wonderful prospects?

The Complication Dynamic

In the end, every thing has a push and a pull; a light-weight aspect and a darkish aspect. For example, petrol automobiles are great for transport, but not so nice for the surroundings; cash may be an extremely useful supply however can wreck the lives of so many. Whereas know-how and creativity could also be suitable in some areas, once we start to look extra carefully, it’s simple to identify among the drawbacks — notably in the case of reliance, originality, and human growth. A easy and clear instance, as an example, is the calculator: many people rely so closely on automated calculations these days, moderately than taking the time to determine it out for ourselves.

Perhaps the issue is that now it’s simply all too simple. We not have to think about content material, it’s merely proper in entrance of us. Why trouble spending hours making an attempt to develop and nurture our creativity when it’s delivered to us on a silver platter? Given what Espen Brunborg mentioned about how our rising dependence on machines is in the end going to be detrimental to our inventive practices, we should ask ourselves:

Are we actually in charge of know-how, or has it taken management of us?

The scary factor is, I don’t suppose we’ve really seen the height of this dynamic. What occurs to creativity when the era who has been consistently surrounded by gadgets for the reason that day they have been born, grows up?

Human being leashed by phones
Is know-how in charge of us? (Picture supply: Workplace Man Cartoons) (Giant preview)

Our youngsters are undoubtedly spending extra time on screens, whether or not they’re at house, at college, or with associates, and with “gadgets turning into a material of their lives,” they’re consequently lessening the alternatives for them to provide you with their very own creations. We’re so keen to provide over our energy to those gadgets, that it could come to a degree the place creativity “could also be more durable to search out in older youngsters and adults as a result of their inventive potential has been suppressed by a society that encourages mental conformity.”

Furthermore, the perfect concepts and inspirations typically come to us once we are in any other case occupied, comparable to washing the dishes, going for a stroll, staring on the clouds, or being in nature. Our minds concurrently go clean and change into clear — as if ready for concepts to flood in and take over. Daydreaming is such a unconscious but fulfilling expertise all of us unwittingly partake in.

A current research, written by the Division of Psychology on the College of British Columbia, decided that daydreaming is definitely paramount to boosting our creativity. Nevertheless, with our fixed publicity to know-how, we’re lessening the chance of this boosting occurring. Whereas we will sit and mindlessly watch TV, we’re consistently fixated upon a display, proscribing any time for our minds to wander, empty, and permit area for concepts. As a substitute, we should be nurturing our minds. Why not take the time to stare out the window? Depart your telephone behind? Aimlessly gaze on the sky for an hour? You’d be stunned by how a lot creativity you’ll be able to encourage whenever you’re not in any other case occupied by know-how.

The place Does The Stability Want To Be?

In the long term, the place does this go away us? Have the robots already taken over, as Espen Brunborg suggests, or is there a technique to discover a medium between know-how and human creativity? I feel so. Whereas know-how is part of our lives, it’s not our life totally. I feel generally we overlook there’s a world past our telephones, or computer systems, or the content material we see on TV.

Discovering A World Past Know-how

We’ve already confirmed that humanity and know-how can co-exist. Now it’s merely a matter of re-adjusting the scales to guarantee that creativity is nurtured and never deterred by both people or know-how. Slightly, it’s merely influenced. One of the simplest ways to shift, refocus, and discover a stability, is to return again to the bodily world — even when for only a second. On the coronary heart of it, the stability wants to return from inside us. Know-how is barely going to proceed to advance, and we, as a society, should discover methods to harness its potential whereas conserving it from hindering our personal.

A case research written by Linda Miksch and Charlotte Schulz of Lund College, investigating the phenomenon of a digital detox as a response to know-how overload, states the next:

“As a consequence of an abuse of digital gadgets … and the ensuing fixed availability and accessibility, the significance of discovering a stability in connectivity … grows.”

Disconnect to Reconnect: The Phenomenon of Digital Detox as a Response to Know-how Overload

Miksch and Schulz go additional as to clarify particular actions we will take to restrict our digital utilization. These embody establishing limitations round when, the place, and the way lengthy we use our gadgets, creating consciousness and dwelling within the second, and re-discovering the significance of offline actions and mediums. They conclude that whereas using know-how itself can change into recurring, so can also the implementation of each day actions “to reduce know-how utilization”. This merely highlights that there’s a technique to come again.

In truth, the documentary The Social Dilemma, directed by Jeff Orlowski, discusses the highly effective influence of merely turning off the notifications in your telephone. Give it some thought; the second our telephones ‘bing’ we leap; we see banners seem on our house display and get a sudden rush of endorphins. It’s nearly like that a part of our brains connected to know-how, by no means really switches off. We’re at all times on alert for the following message, subsequent occasion, subsequent piece of reports. As a substitute, attempt turning your notifications off, or placing your telephone on ‘Do Not Disturb’. It’s possible you’ll even wish to solely flip off the notifications for a specific app, like Fb or Instagram. When you change into accustomed to it, it’s astonishing how little you concentrate on your telephone, when the anticipation of a message is instantly eliminated. Not solely can switching off your notifications allow you to join with the skin world, however it might additionally assist to construct a extra harmonious relationship along with your telephone.

Really useful studying: Are Web sites Including To Shopper’s Well being Points?

One other technique to reconnect with the world is, after all, to be in it and round it. Every day walks and train are an exquisite technique to take away your self from know-how, breathe in nature, and open your thoughts. There’s something so unexplainably calming about strolling by a park lined with timber, gazing up, and seeing them softly sway within the wind. It’s nearly like an instantaneous sense of feeling grounded; a reminder that every thing is okay. Maybe it’s as a result of nature is up to now faraway from know-how that it exhibits us there’s nonetheless life that exists with out it. Even simply half an hour a day, particularly after being in entrance of a display for hours at a time, can generally be all it’s good to reset, rebalance, and hold going. In the long term, a each day stroll round a neighborhood can’t solely influence our creativity and creativeness however additional our psychological and bodily well being and well-being. The excellent news is, it doesn’t cease right here. There are such a lot of actionable adjustments you can also make to nurture the world past know-how, and by extension our creativity, together with meditation and yoga, conserving a journal, or studying.

The query is, how will you do it? Will you embark on a digital detox and go fully offline? Will you take heed to placing your telephone away when spending time with associates? Will you endeavor to search out pleasure and goal outdoors of a display? The actions you select to take, regardless of their scale, will solely assist us to return again to an area of equilibrium and stability, altering the connection between creativity and know-how for the higher. As a result of ultimately, the important thing to the survival of our creativity begins with us.

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