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Filter Espresso Co. wins digital advertising and marketing mandate of Japanese skincare model, Bioré


The company will play an vital function in rising the model’s consciousness and assist achieve traction inside the goal media

Filter Espresso Co., a full-service digital company, has received the digital advertising and marketing and eCommerce mandate for world Japanese skincare model, Bioré which is headquartered in Tokyo. The company can be dealing with end-to-end duties together with, social media, content material, shoots, efficiency advertising and marketing and influencer advertising and marketing for the model in India. The account was received by Filter Espresso Co. in a multi-agency pitch.

Together with strategising for the model’s digital and social media presence, Filter Espresso Co. will even look into managing the model’s end-to-end content material manufacturing and influencer advertising and marketing in India. The company will play an vital function in rising the model’s consciousness and assist achieve traction inside the goal media. The model has additionally roped in Indian actress and mannequin Lisa Haydon to be the face of the model for its launch within the nation.

“We at Filter Espresso Co. mirror our imaginative and prescient for the manufacturers we work with, serving to them dig an impactful presence out there. We’re glad to onboard Bioré on our journey and sit up for working with them. There’s a enormous potential to unlock in at this time’s time and we’re actually excited to cater to the model with our experience and strategic abilities in serving to them make a mark within the evolving Indian skincare phase,” Anuja Deora Sanctis, founder and chief government officer, Filter Espresso Co. stated on the win.

Filter Espresso Co. (FCC) is a full-service digital company headed by Anuja Deora Sanctis. The company delivers core experience in social media, content material manufacturing, influencer advertising and marketing amongst others. Based within the yr 2014, the corporate has labored throughout manufacturers like L’Oreal, Starbucks, Nature’s Basket, Forest Necessities, Estee Lauder, ForeverMark, Protinex By Danone, L’Occitane in addition to others.

Learn Additionally: Wunderman Thompson India baggage the built-in inventive mandate for Tata Energy

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