The startup ecosystem in India has quickly developed in recent times. In line with the Financial Survey 2021, 12 out of the 38 unicorns in India have been added in 2020 whereas 4,70,000 jobs have been created by 39,000 startups. India at present homes the world’s third-largest startup ecosystem. Paul Ravindranath, programme supervisor at Google for Startups Accelerator (GFSA) India, says that 2020 offered an surroundings for fast-paced digital adoption within the startup ecosystem. “Areas corresponding to training, healthcare, fintech, gaming, media, and retail have taken a front-row seat within the present state of affairs. The usage of scale approaches utilizing deep tech continues to be an space of progress amongst startups,” he provides.
Ravindranath is aware of the heartbeat of the market; over the previous few years, Google for Begin-ups Accelerator India has efficiently labored with over 80 startups. “The programme began in 2018 and is concentrated on supporting startups which can be fixing India-specific challenges,” he says.
Take, for example, Navia Life Care, a digital well being startup that’s facilitating the move of knowledge within the space of data-driven determination making, by introducing digitisation, evaluation, and engagement throughout the healthcare ecosystem. “We have been privileged to be chosen as one in every of 20 corporations within the Google for Startups Accelerator batch of 2020. By this programme, Google prolonged know-how, enterprise, and product mentorship help to pick out corporations that have been making a optimistic impression throughout the pandemic,” says Kunal Kishore Dhawan, co-founder & CEO, Navia Life Care.
In line with Ravindranath, the concept of the accelerator programme is to assist promising startups with three months of mentorship and help from Google and trade specialists within the areas together with cloud, UX, Android, Net, product technique, and advertising and marketing, and with a particular emphasis on constructing AI and ML capabilities. “It’s a three-month digital accelerator programme for top potential Seed to Collection A tech startups based mostly in India.”
Google is now prepared to simply accept purposes for its fifth class and is in search of startups that aren’t solely utilizing scalable know-how corresponding to AI/ML however are meaningfully serving to the world adapt and transfer ahead. Startups that meet the next standards are eligible to use:
- Startups in these verticals however not restricted to edtech, healthtech, fintech, retail & logistics, media, productiveness and agritech
- Startups based mostly in India
- Ideally within the Seed to Collection A, B levels.
“Along with technical mentoring, founders are additionally coached on key elements of management, in a Google-created ‘Leaders Lab’, specifically conceived to make leaders conscious of the blindspots of their administration kinds,” says Ravindranath. The startups graduate with a number of wins to their credit score— together with deploying and optimising scalable tech structure, managing progress, executing pivots, fundraises, options/awards on Google Play, and extra.
Dcoder is one other Google beneficiary; it’s a mobile-first coding platform, making a cellular developer workforce. Co-founder and CEO Ankush Chugh says Google for Startups programme helped in three major aspects: know-how, product, and advertising and marketing. “The GCP workforce and mentors helped us scale and optimise our infrastructure and cut back prices by upto 50%, product workshops helped us hone our technique in delivering worth to our coders, with the assistance of the advertising and marketing workshops we obtained in-depth information of the instruments, product and methods within the digital ecosystem.”
InnerHour is a technology-led psychological well being platform that gives a spread of instruments and companies to people battling psychological well being issues. “As a part of the GFS accelerator programme, we have been in a position to attend workshops led by trade professionals and in addition entry 1-1 mentorship,” says Amit Malik, founder & CEO, InnerHour.
Once more, Sai Gole, co-founder and COO, BharatAgri, says his startup not solely moved to 100% digital subscription and digital funds throughout a span of two months throughout the GSFA programme but in addition is rising 40%+ month-on-month.
Final however not the least is BlackLight Video games, that creates culturally related real-time multiplayer video games for cellular. Says Shruti Sarraf, CEO, BlackLight Video games, “GSFA is a programme that’s designed to assist startups succeed given their wants, their present state, and their challenges.”