World Water Conservation Day: Maithili Appalwar was working with a not-for-profit in Yavatmal district of Maharashtra to enhance the psychological well being of farmers. Whereas engaged on the bottom, she rapidly realised that somewhat than creating interventions to enhance their psychological well being, options to assist them enhance their yield could be useful.
“Farmers, regardless of having 5-7 acres of land, have been residing in dilapidated situation. Water shortage was developing over and once more in conversations with them as a number one reason for their misery,” she informed Monetary Categorical On-line.
“They have been utterly depending on rains for irrigation and if there was a scarce monsoon, farmers would lose their crop for that season,” she added.
Having labored in her household agency EMMBI Industries manufacturing specialty polymers, she leveraged her present information to launch the agency Avana in 2016 to create reasonably priced options for farmers to enhance their yield and livelihood. Their first product was Jalasanchay, a easy thought of making synthetic water storage ponds and lining it with a polymer sheet to make sure water doesn’t percolate to the bottom.
They spent the primary 12 months innovating the product and did a pilot with over 100 farmers for product growth. That they had to make sure it might stand the cruel weather conditions and maintain lakhs of liters of water. One of many main adjustments was launched in 2017 once they determined to double the width of the panels that have been joint collectively, utilizing warmth, to create one enormous lining sheet. Earlier the panels have been 15 meters lengthy and six-feet vast. The rationale was to cut back the joints within the sheet to lower the possibilities of leakage.
“We created a brand new loom to supply the polymer sheet that was double the scale, nearly 13 and a half foot vast which lowered the possibility of leakage by 50%,” she mentioned.
“Proper now we’re not the one firm promoting polymer liners however we’re the corporate with the world’s widest woven polythene-based panels,” she added.
Essentially the most difficult half was convincing farmers to speculate Rs 2 lakhs because the preliminary one-time price for lining the two,000 sq. meters pond. However, what helped was the outcomes of farmers from the pilot. “We stored observe of their earnings, the variety of rising seasons they bought and in lots of circumstances, we noticed their earnings doubled. As soon as we had the info, it grew to become straightforward to persuade others,” mentioned the agency’s COO Yash Punjabi. To make sure farmers get their bang for the buck, additionally they present a five-year product guarantee.
They’ve provided to the farmers within the states of Karnataka, Maharashtra, Rajasthan and Madhya Pradesh. Their largest order was from Florida within the US for the 2700-acre pond.
Reduce to 2021, Appalwar claims that the agency has put in Jalasanchay in round 20,000 ponds and has an annualised income of Rs 70 crore.
Subsequent on the playing cards is a brilliant water pump starter to allow farmers to start out and cease their water pump within the subject remotely.