This article was initially printed by John Faulkner on Clear Fleet Report, a publication that offers its readers the data they should transfer to automobiles and vans with finest gas economic system, together with electrical automobiles, gas cells, plug-in hybrids, hybrids and superior diesel and gasoline engines.
The VIP EV gross sales expertise
One factor Lucid Motors is aware of is its buyer. They know this individual has means, is accustomed to the finer issues, and isn’t against being acknowledged for his or her accomplishments. In different phrases, handled like a VIP. Lucid takes this to the Nth diploma with the shopping for course of for one in all its luxurious electrical automobiles. Welcome to the Lucid Studio.
The Lucid Studio expertise
In case you are fascinated with buying the Lucid Air there can be no casually strolling as much as one, or a number of, on a supplier lot or in a showroom. First, you’ll set an appointment at one of many 4 California Lucid Studios presently open in Los Angeles, Beverly Hills, San Jose, and Newark both by calling 1-844-367-7787 or emailing [email protected] There might even be a credit score examine, then an appointment can be set. You’re shopping for immediately from the producer.
Clear Fleet Report visited the Beverly Hills location, which is not like any earlier automotive shopping for expertise. To start, signage on the constructing is close to non-existent, so simply search for the handle. As soon as the doorways are unlocked, a manufacturing facility consultant greets you, and the elegant inside house envelopes your senses with wooden, glass, darkish tile, and an industrial, open ceiling rafter design. The richness really feel units the tone to study in regards to the high-tech Lucid Air. It should ultimately be a gross sales and repair location.
Lucid Motors initially is taking orders for 4 fashions, that are hand constructed to every buyer’s specs on the firm’s new Arizona manufacturing website (extra on that later). All pricing is earlier than any federal tax credit or state rebates.
Lucid Air Dream Version
- 1,080 horsepower
- 465-mile driving vary
- $7,500 refundable deposit
- Spring 2021 supply
Lucid Air Grand Touring
- 800 horsepower
- 517-mile driving vary
- $1,000 refundable deposit
- Spring/summer season 2021 supply
Lucid Air Touring
- 620 horsepower
- 406-mile driving vary
- $1,000 refundable deposit
- Fall 2021 supply
Lucid Air Pure
- 480 horsepower
- 406-mile driving vary
- $300 refundable deposit
- 2022 supply
As soon as granted an appointment, don’t be stunned if you happen to don’t see a Lucid Air within the Studio, although it seems to be like the corporate’s intent is to have fashions to point out. The expertise can be primarily utilizing digital actuality (VR), the place you’re going to get to see and configure the inside choices of material, wooden, and metals, and choose an exterior coloration. You then have selections of a Lucid Air with single or twin motors, totally different horsepower scores, and driving ranges as detailed within the 4 fashions listed above.
The VR ingredient includes adorning a VR headset whereas sitting in a Lucid Air inside mock-up. The VR expertise will take you thru the automotive, its options, and even a digital drive. Lucid additionally plans to supply a “residence model” for many who’d wish to configure their automotive at residence. In that model a Lucid salesperson will information the viewer by the elective options of the automotive.
What’s a Lucid Air?
Lucid Motors claims the Air can be sooner and extra environment friendly than a Tesla Mannequin S–the quickest manufacturing sedan accessible. (In fact, Tesla responded by teasing the introduction of a Plaid model of the S that would cut that hole.) From the skin it’s a four-door sedan, with a clear trendy design. The inside options the newest in know-how, and the expansive backseat is prepared for executives to be whisked in silence to their subsequent vital assembly.
The Lucid Air definitely is a really trendy and modern automotive, and the corporate hopes that can be sufficient as sedans fall more and more out of favor with American customers. Lucid intends to handle the market shift with its subsequent mannequin, the Gravity luxurious SUV, which was teased on the launch of the Air final 12 months.
Subsequent up for Lucid Motors
The largest information for Lucid is it now has a spot to construct its automobiles. The primary part of its greenfield meeting plant, being in-built Casa Grande, Arizona, is scheduled to go surfing in early 2021. Able to constructing 30,000 models in its present configuration, additional phases will ramp-up manufacturing to 400,000 models. Lucid constructed its full beta take a look at fleet within the plant and is now shifting to manufacturing fashions. The manufacturing system on the plant, which has been dubbed AMP-1 (for Superior Manufacturing Plant), makes use of superior processes resembling an aircraft-inspired riveted and bonded monocoque physique that replaces spots welds.
To deal with all that manufacturing capability, Lucid has plans to open 20 extra Studios these markets.
- Arizona – Scottsdale
- California – Torrance, Millbrae, San Diego, San Rafael, Orange
- Colorado – Denver
- Florida – West Palm Seaside, Riviera Seaside, Miami
- Illinois – Oak Brook
- Massachusetts – Boston
- Michigan – Coldwater
- New York – Lengthy Island, Manhattan
- Texas – Houston, Dallas
- Virginia – Tysons
- Washington – Seattle
The underside line
Lucid Motors is taking part in in some lofty and unknown territory. Launching an all-new automobile from an all-new automotive firm, and constructing an all-new state-of-the-art manufacturing facility earlier than there are any gross sales reveals some critical moxie (and deep pockets).
The corporate is aware of the automotive market over the subsequent 5 – 10 years will see increasingly electrical automobiles launched, so being on the forefront with the quickest sedan with wonderful driving vary, is an effective way to be a pacesetter. However with the primary providing to the general public having an eye-popping value of $169,000, the possible proprietor base could be very small. When one in all them makes an appointment to go to a Lucid Studio, they’d higher place an order.
Lucid Motors is a luxurious electrical automotive firm with no time for lookie-loos or those that simply wish to kick the tires. The Air is a critical automobile for a discriminating purchaser, a purchaser Lucid is assured can be impressed with the craftsmanship, efficiency, and driving vary.
SHIFT is dropped at you by Polestar. It’s time to speed up the shift to sustainable mobility. That’s the reason Polestar combines electrical driving with cutting-edge design and thrilling efficiency. Learn the way.
Printed December 24, 2020 — 01:00 UTC