This text is sponsored by BeTheme.
We had a heck of a yr in 2020. Companies have been pressured to pivot in new and artistic methods. Customers needed to alter. Consequently, the net wanted to alter, too.
Earlier than we get too far into 2021, it’s completely crucial that we mirror on the adjustments of the previous yr. As a result of most of the internet design traits that labored for pre-2020 shoppers and companies aren’t going to work anymore.
At present, we’re going to have a look at what the most recent design traits will appear to be, why they’ve come about, and we’ll additionally take a look at examples of internet sites and BeTheme pre-built websites which are already making good use of them.
Whether or not you’re designing a website for a brand new shopper otherwise you wish to pivot an current shopper’s website to align with post-2020 design traits, preserve studying:
1. Use extra comforting colour palettes
In years previous, internet design traits lists favored bolder colour palettes and gradient schemes. In case you wished to shortly seize a customer’s consideration and elicit an emotional response, you’d use robust colours to take action.
However with all of the drama, panic and concern that dominated 2020, we’re going to see manufacturers tone down their utilization of colour in 2021.
That doesn’t imply that colour can’t nonetheless be used to encourage guests to really feel a sure means. It simply signifies that colour palettes will encourage emotions of calm, consolation, and security this yr.
Bellroy, for instance, is an organization that sells carry items — issues like wallets, luggage, and telephone circumstances that preserve individuals’s gadgets protected and arranged:
Though a few of its merchandise are available shiny colours, the white house and photograph backgrounds used on the web site lean in direction of a extra impartial and pure colour palette.
The BeSpa pre-built web site is one other good instance of soothing colours finished proper:
As you possibly can see, a tamer colour palette doesn’t must translate to boring. It’s merely prioritizing a special set of priorities and feelings; particularly, safety and luxury.
2. Seamlessly mix bodily and digital imagery
Many individuals have been caught at house with little or no to do however have a look at their screens in 2020. This led to a larger mixing of their actual lives with their digital ones.
Prior to now, internet designers usually centered on creating web sites with both pictures or illustrations.
Photographs allowed manufacturers to depict actual world situations in addition to to point out off their precise merchandise. Illustrations, alternatively, have been helpful for depicting summary ideas and to elucidate extremely technical merchandise.
Nonetheless, now that the road has blurred between the bodily and digital worlds, internet design can begin reflecting this variation, too. It doesn’t must be one or the opposite.
Right here’s an instance of this in motion from dressmaker Constance Burke:
Her portfolio may’ve gone both means previously (i.e. actual fashions sporting clothes she’s designed or a lookbook of hand-drawn vogue sketches). However she’s blended the 2 right here in a really inventive means.
You may also think about mixing the bodily and digital much like how the BeSki pre-built website does:
The homepage begins with a photograph of somebody snowboarding. Nonetheless, discover how the snow within the hero picture ultimately blends into the following part.
This isn’t only a white background. The highest of the part resembles the highest of a snow financial institution.
This part then transitions again to an actual world picture, just for it to as soon as extra return to the digital design.
3. Create extra environment friendly buying experiences
With extra individuals buying on-line than ever earlier than, ecommerce websites must be designed for extra environment friendly pathways to conversion.
That is particularly vital as shoppers develop cautious of on a regular basis they’re spending on-line. Whereas they’ll nonetheless have to purchase issues on-line, they’re going to search for manufacturers that assist them get out and in of their on-line shops in an inexpensive period of time.
From offering add-to-cart shortcuts in product search outcomes to designing extra concise product web page descriptions, we’re going to see increasingly ecommerce websites present faster and pain-free buying experiences.
Walgreens, for instance, has a product web page design that works effectively for ecommerce in 2021:
All of the pertinent particulars concerning the product, particular gives, and pickup/transport choices can be found above-the-fold.
If anybody needs extra data on the product’s specs or critiques, they’ll scroll to search out them. In any other case, those that are assured of their buy, are empowered to take the following steps.
BePestControl’s pre-built website takes an identical strategy to ecommerce design:
As you possibly can see, the primary promoting factors (i.e. the product title, value, and outline) are saved quick and candy. For anybody who wants extra data, the outline and different specs are available beneath the “Add to cart” button.
These well-organized and shorter product pages (amongst different time-saving ecommerce options) will make on-line buying a extra satisfying and satisfying expertise for customers in 2021.
4. Embrace extra user-controlled video content material
There was a time when video was all the craze on web sites. Hero background movies can be the very first thing individuals noticed on web sites. Animated explainer movies launched complicated applied sciences to potential clients. And so forth.
Because of individuals spending extra time on video platforms like Zoom to attach with buddies, household, and coworkers, it’s a medium they’re snug with proper now.
Consequently we’re going to see video make a comeback this yr. Nonetheless, there’ll be no auto-play backgrounds or embedded movies. Movies will solely seem when guests need them to.
To do that, internet designers might want to embody video “play” buttons into their designs. Right here’s how Payoneer at present does it:
Discover how the white “play” button stands out amidst all that colour. The recognizable icon lets individuals know the choice to observe the testimonial is accessible in the event that they’re .
BeOptics is a pre-built website that subtly interjects a video possibility into the combination as effectively:
Once more, guests don’t have to see an precise video participant with a purpose to acknowledge that there’s a video possibility right here. The “play” button and the way in which it transforms upon hover will allow them to know they’ve the choice to be taught extra by watching a video.
5. Spend extra time displaying off belief builders
Belief has at all times been an vital matter for companies. However as extra persons are selecting to buy on-line as an alternative of in particular person today, belief builders are non-negotiable in internet design.
As such, internet designers might want to make extra room for belief builders that improve client confidence. Issues like:
- Knowledge visualization (e.g. charts, statistic callouts, counters)
- Consumer, associate, or media logos
- Consumer testimonials or buyer critiques
- Case research
- Safety seals (e.g. Higher Enterprise Bureau (BBB), TRUSTe, PayPal Checkout)
- Proof of social good
If you would like your web site to persuade potential clients, shoppers, customers, readers, or subscribers to take that large leap, think about which belief builders can be a very powerful for them to see.
Omaze, as an illustration, is a platform that offers individuals entries for prizes primarily based on the donations they’ve made. Moderately than focus strictly on the prizes, Omaze highlights all the great it and its donors have finished:
It additionally has an area the place it exhibits off respected publications which have featured Omaze (which brings legitimacy to the group):
And it makes use of information visualization and non-profit testimonials to offer additional transparency about what’s taking place behind the scenes:
Even in case you’re designing a website for a a lot smaller group (and even your self), there are spectacular belief builders you possibly can put on the market for guests.
BePortfolio, for instance, is a good instance of how you can do that in your personal portfolio website (or for a fellow inventive’s website):
The house web page has devoted quite a lot of house to belief builders:
- Happy buyer counts
- Case research
- Portfolio samples
- Consumer logos
Folks wish to really feel protected and safe on-line and giving them greater than sufficient causes to belief your model will go a great distance in making that occur.
Have you ever begun to make use of these new internet design traits but?
Issues like minimalism and daring headline typography won’t ever exit of vogue. However there are different traits from latest years that may want changing on account of 2020.
To be able to convey larger emotions of safety and luxury to shoppers, internet designers can be switching to calming colour palettes, blended web site imagery, environment friendly ecommerce design, user-triggered video, and belief builders within the yr to return.
We’ve already seen a small handful of actual world examples that make use of those new internet design traits. If you wish to simply implement these traits in your personal web site designs, BeTheme has over 600 pre-built websites that can assist you out.