Influencer advertising firm WORD on Friday introduced the launch of its self-serve influencer advertising platform WORD Market, which helps in connecting new and established SMBs with micro-influencers to ship end-to-end marketing campaign expertise. WORD Market works on a cheap, versatile, and dependable mechanism that gives a twin answer – for manufacturers to attach with the proper influencers and get inventive content material made in addition to for influencers to attach with manufacturers and get campaigns for themselves.
WORD Market allows small manufacturers to hitch the influencer advertising bandwagon– starting with signing as much as finalising the content material with the influencers. Manufacturers can sign-up on the WORD Market Net App and create marketing campaign briefs. They’ll obtain content material from registered influencers, approve the mission, and pay just for what they want to use whereas preserving monitor of the marketing campaign efficiency insights on their dashboard. With WORD Market, manufacturers can train their command over the whole course of straight.
The platform additionally offers a possibility for aspiring influencers to handpick their most well-liked tasks and work for what they imagine in. They’ll kick-start their journey to skilled content material creation by selecting the tasks that they like, submitting their concepts to the model and monetising this chance.
With the rise of influencer advertising within the latest previous, we’ve got seen that the majority manufacturers wish to embrace this to their advertising combine so as to maximize their enterprise, Dharika Service provider, COO, Alchemy Group and WORD mentioned. “Nonetheless, on this huge area, new and established manufacturers usually face a problem in participating with the proper influencers at their price range. Furthermore, with the elevated adoption of social media amongst the viewers, there was a surge within the variety of micro influencers within the nation, who usually battle in getting the proper of campaigns come their method. WORD Market bridges the hole between small manufacturers on the lookout for the proper influencers and micro influencers on the lookout for the proper manufacturers to work with and brings them nearer,” she added.
She additional added, “It’s usually perceived that influencer advertising is pricey which is why some manufacturers shrink back from testing these waters. With WORD Market, we wish to bust the parable and encourage manufacturers to deal with their advertising wants by leaving the whole lot as much as our seamless platform. WORD Market goals to assist small manufacturers hold abreast of the modern advertising traits by creating not only a platform however an ecosystem for them to decide on eligible influencers on their phrases.”
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