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ZEE Leisure appoints Nimisha Pandey to move Hindi Originals for ZEE5

Nimisha Pandey’s appointment is consistent with the corporate’s ZEE 4.0 strategy .

ZEE Leisure Enterprises Ltd. (ZEE) has roped in Nimisha Pandey to move the Hindi Originals for its digital leisure platform, ZEE5. In her new position, Pandey can be chargeable for creating high quality authentic content material for ZEE5 and can report back to Punit Misra, president – content material and worldwide markets, ZEE. The appointment got here into impact from January 18, 2021.

In keeping with the ZEE 4.0 technique, creating extraordinary leisure content material will proceed to be a key space of focus for the corporate. In its latest official communication issued on twenty first October 2020, the corporate had introduced the creation of an built-in content material crew to proceed delivering wealthy, significant and interesting content material for its viewers throughout platforms. The appointment is consistent with this strategy.

An alumna of the Movie and Tv Institute of India (FTII), Nimisha Pandey comes with over 17 years of labor expertise within the leisure trade. She commenced her profession in tv as a artistic govt, diversifying her expertise as a director and programming head, earlier than happening to discover the digital area by launching ALTBalaji within the yr 2017. In her earlier stint, she was related to Netflix because the director for worldwide originals. Nimisha Pandey has additionally been related to main manufacturing homes like 4 Lions Movies and Firework Productions.

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